OptiCrop Lands First Greenhouse Project Using Root-Zone Cooling Tech
June 4, 2025 — OptiCrop (Israel) Ltd, a new ag-tech venture under ClearVue Technologies, has just kicked off its first commercial greenhouse project — and it’s a meaningful one. The project will deploy OptiCrop’s ground-source heat exchange technology to manage root-zone temperatures across a 1-acre greenhouse in southern Israel, valued at approximately A$80,000.
This marks the first major step for OptiCrop since it was launched to take forward the technologies developed by ROOTS Sustainable Agricultural Technologies, whose IP and core assets were acquired by ClearVue in late 2024.
🌡️ Why Root-Zone Temperature Matters
Greenhouse operators know that even with controlled air temperatures, root-zone temperature instability can significantly impact plant health and yield. Plants perform best within a narrow root temperature range — too hot or too cold, and nutrient uptake efficiency drops, stress levels spike, and growth stalls.
That’s where OptiCrop’s ground-source heat exchange system comes in.
🔁 The system circulates nutrient solution through underground coils before it reaches the plants. By leveraging the naturally stable temperatures underground, it cools or warms the root zone fluid passively — with no need for energy-intensive climate control systems.
Benefits:
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✅ Steady root-zone temperatures year-round
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✅ Increased crop uniformity and higher yields
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✅ Lower energy use and operational costs
This solution is especially powerful for protected cropping systems in hot, arid regions, where cooling the entire greenhouse is costly or impractical.
🚜 The Project
The system will be installed in a new greenhouse in a region known for extreme temperatures. A global leader in precision irrigation is delivering this project, the company operates in 110 countries and serves over 2 million farmers globally. Their team is managing the greenhouse build and integrating OptiCrop’s cooling solution into the growing system.
The core technologies — including root-zone heating/cooling and irrigation by condensation — are now delivered by OptiCrop. The team has improved integration, refined the system for better efficiency, and is targeting broader commercial deployment in high-value crops, hydroponics, and extreme-climate regions.
“This first sale for OptiCrop is a significant milestone for our ag-tech division and demonstrates early commercial traction in the protected cropping space. It validates our strategic direction following the acquisition of ROOTS IP and underlines the strong market potential for integrated solar greenhouses and sustainable climate-control solutions.
“We are excited to see the OptiCrop team hit the ground running and deliver early revenue. The OptiCrop team secured this project being delivered for OptiCrop’s client by a global leader in precision irrigation solutions – an agrotechnology company working in over 110 countries, who have irrigated over 10 million hectares of land serving over two million farmers.
This order demonstrates the demand for our technologies in the market”, – said Martin Deil, Global CEO of ClearVue.
🔭 What’s Next?
OptiCrop’s tech portfolio includes:
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🌤️ Greenhouse solar glazing
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💧 Waterless “irrigation by condensation” systems
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🌾 Root-zone solutions for vertical and container farming
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🛠️ Modular energy- and water-efficient greenhouse add-ons
Whether you’re designing a net-zero food system, improving crop yield in tough climates, or looking for off-grid greenhouse options — OptiCrop is building practical tools for real-world agri-tech challenges.